The Next Capital City

The cities of the world are dramatically changing, reshaping the way we live, work & play. We take this unique opportunity to reinvent and create a world class brand that supports a productive and innovative global community.​

Delivering Happiness

Our approach is always to begin by articulating a brand’s strategic positioning based on its core strengths, with the help of market research company Upnormal Group.  We simplified, sharpened it up, and made it clearer without leaving the core essence of the brand to deliver happiness to all Indonesian people through their services. 

Smart Campaign to Gain More Business

The objectives of this project is to build a new concept with favourability and familiarity for their all variants 3M Auto Care. We divided the category into premium and gold series based on market perspectives and car preferences. 

Refreshment is Needed

Some areas in Indonesia, still needs the use of conventional ads to reach customers. Not every area has advance technology, and we need to use traditional way to keep engage with them. After a decade of using one template of mailers, they trust us to re-concept their mailers into modern and easy to read overview design.